Modeling Trader Reputation Distribution in An Online C2C Auction Market Track: Information Ethics Issues Type: Research-in-progress

نویسندگان

  • Zhangxi Lin
  • Dahui Li
  • Wayne Huang
چکیده

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Reputation, Reputation System and Reputation Distribution — An Explorative Study in Online Consumer-to- Consumer Auctions

Reputation is an important organization asset, particularly in the era of ecommerce. In an online consumer-to-consumer (C2C) auction market, a trader’s reputation sends an important signal to his trading partners in their decision-making, due to the nature of the anonymous transaction process. While prior research has shown that reputation systems, such as eBay’s

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Many researchers observe that trust is of importance in online transactions. Most of them have focussed on the trust a buyer has in a seller. In an online C2C auction market, such as eBay, trust in the organization that facilitates the auction is an additional trust relationship that is of importance for the outcome of the transactions. Here we investigate which types of trust relationships are...

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تاریخ انتشار 2001